Presents ideas designed to help protect capital, prevent failure and waste in a marketing campaign, and produce profits, based on years of meetings, interviews, and strategy sessions in both bigand small-business settings. DLC: Marketing--Management....
By Craig Scott Rice
Hardcover: 385 pages
Publisher: Prentice Hall Trade; 1st edition (May 15, 2000)
Product Dimensions: 7.3 x 1.1 x 9.4 inches
Amazon Rank: 16762776
Format: PDF Text TXT book
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