Baby Boomer: Konsumentenverhalten und Marketing (German Edition)

Inhaltlich unveränderte Neuauflage. Die Generation Baby Boom ist in den USA eine viel erforschte Generation. Über Vorlieben, Gewohnheiten, Kaufverhalten, Vermögen usw. weiß die Wirtschaft bestens Bescheid, und kann so vor allem das monetäre Potential dieser Generation ausschöpfen. Trotz ähnlicher demographischer Entwicklungen in Deutschland ist das Thema hier weit weniger präsent. Wie verhält sich die "deutsche" Baby Boom Konsumenten-Generation? ...

By Tabea Felizitas Glas
Paperback: 104 pages
Publisher: AV Akademikerverlag (June 25, 2012)
Language: German
ISBN-10: 363943112X
ISBN-13: 978-3639431124
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Format: PDF ePub djvu book

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